Aurora Mobile’s Overseas Messaging Cloud Solution Helps BYD Expand Overseas
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it has signed a strategic agreement with BYD...
Category : Martech
Didomi Releases Consumer Consent Management and Preference Software for North American Market
The company is well-positioned to address the need for data privacy and consent solutions to meet growing regulatory requirements in the United States Didomi, the...
Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider
Vendavo strengthens commercial excellence offering with acquisition of cloud-based rebate and channel management provider, Market Medium, empowering manufacturers and distributors to better plan, accrue, track,...
Optimove Acquires Cloud-Based Personalization Platform, Graphyte, Following Purchase of Kumulos
Optimove, a leading CRM marketing platform, announced it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for consumers. The...
RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data
Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI Account-based marketing platform RollWorks, a division of NextRoll, celebrated...
A Seamless Journey Made Possible by CRM Technologies
Simplify the System Businesses have taken a hit in recent years due to the pandemic and priorities and strategies have shifted. The landscape has undergone...
Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale
Neustar’s Unified Identity with Salesforce CDP on the AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer...
SAS a Leader in Real-Time Interaction Management per Independent Research Firm Report
SAS customer references “award SAS this study’s only perfect reference rating for a vendor’s roadmap…” As brand marketers continue to prioritize customer experience (CX), those...
The Importance of Martech in Driving Revenue and Optimizing Operations
As the world gets more complicated and connected, people are evolving in terms of how they want to be marketed to and communicated with. Savvy...