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ECS / My IT Unveils New Brand As The Purple Guys Further Advancing Its Growth Story

ECS / My IT Unveils New Brand As The Purple Guys Further Advancing Its Growth Story

The Announcement Continues The Company’s Buy-and-build Strategy And Aligns With Its Commitment To Providing Predictable, Stress-free, Friendly IT Support

ECS / My IT, a rapidly growing and market-leading provider of managed IT services, announced the completion of an extensive rebranding effort, unveiling its name as The Purple Guys.

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ECS / My IT completed the acquisitions of The Purple Guys in February and Network Technologies in May of this year in its quest to expand and improve client offerings. The name change reflects both the evolution of the company and its promise to deliver world-class, approachable, stress-free IT support to the small and medium-sized business community.

“After completing a thorough and exhaustive rebranding exercise, we knew we wanted a name that was both distinct and non-traditional,” said CEO Kevin Cook. “It needed to be a name that would draw people in for a closer look and set us apart from the rest of the industry—The Purple Guys checks all the boxes.”

Cook further commented, “The unique name is simple within a complex industry and differentiates us from the crowded field of competition. It projects a warmth and approachability beyond the typical stoic IT company names, eliciting curiosity about the origin and inviting us to tell our story.”

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Chief Experience Officer Holly Lawrence, stated, “This is a major milestone for our business and growth as we unite four incredible companies into one industry leader. The new name and logo embody an organization and team that is committed to creating a new standard for managed IT services to the SMB community. The Purple Guys brand has a 20-year history in the Midwest and we are excited to introduce it across the country as a foundation for creating new opportunities.”

The company has experienced tremendous growth since the formation of its partnership with Kian Capital Partners and ParkSouth Ventures in January 2020—expanding its offerings and establishing itself as an industry leader.

“The MSP industry is experiencing rapid change and The Purple Guys is right there leading the charge,” said Matt Levenson, Partner at Kian Capital. “The company’s ambition is brought to life with its new identity and we are looking forward to watching the team grow under one unified brand.”

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