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MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands

MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands
Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury.

MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding where they are already demonstrating mobile proficiency, and where they may need to improve.

There are over 3.5 billion smartphones in use around the globe. More than 90% of the global internet population uses mobile devices, and they expect a great mobile UX. Fail to provide them with a good experience and 65% are ready to shift to the competition, according to Google [1]. Additionally, 57% of consumers do not recommend businesses with poor mobile websites [2]. It’s clear, mobile isn’t just another channel — it’s an essential strategy for businesses in the digital age.
“In 2021, we are an increasingly mobile-first society. It’s no longer enough to have a marginally mobile-friendly website, but objectively evaluating the maturity of a company’s mobile presence has been nearly impossible,” says Katja Griesser, Country Director, Mobile Marketing Association Germany. “The MMA Germany has set out to solve that problem with the help of some industry partners from Google, Facebook, Adjust, and Ogury.”
“Winning on Mobile goes beyond having a mobile version of your website. Knowing your blind spots and thinking holistically are key elements of the strategy. And since more people surf the internet on the go using their mobile devices, mobile first means customer first,” says Sebastian Grebasch, Mobile Growth Lead at Google.
Try the free Mobile Maturity Self Assessment tool to learn how your company performs and get personalised advice on how you can improve your mobile experience. Mobile traffic converts at less than half the rate of desktop traffic, according to stats from Monetate [3], so every business needs to take its mobile presence seriously.

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